Course curriculum

    1. Course Presentation

      FREE PREVIEW

    1. 1. Business for Case Interviews

    2. 1.1. Purpose of Businesses

    3. 1.2. Business Models & Strategy Tools

    4. 1.3. Company Capabilities

    1. 2. Marketing for Case Interviews

    2. 2.1. The High Bridge Key-Lock System

    3. 2.2. PESTEL

    4. 2.3. Churn, CAC and CLV

    5. 2.4. Segmentation

    6. 2.5. Personas

    7. 2.6. Marketing Funnel

    8. 2.7. The 4 Ps

    9. 2.8. Customer Buying Criteria (CBC)

    10. 2.9. Final Takeaways - Marketing

    1. 3. Supply Chain for Case Interviews

    2. 3.1. Improving Operations

    3. 3.2. Concepts

    4. 3.3. How Operations Appear in Cases

    5. 3.4. Supply Chain - Inputs

    6. 3.5. Supply Chain - Manufacturing

    7. 3.6. Supply Chain - Distribution

    8. 3.7. Bottlenecks

    9. 3.8. Efficiency

    10. 3.9. Integration

    11. 3.10. Final Takeaways - Supply Chain

    1. 4. Revenue Strategy

    2. 4.1. Approaches to Financial Issues

    3. 4.2. Revenue Drivers

    4. 4.3. Market Size & Market Share

    5. 4.4. Customers vs. Offering

    6. 4.5. Case Example Conclusion

    7. 4.6. Bonus - Interviewer Reactions

    1. 5. Skills Drills - Marketing

    2. 5.1. PESTEL

    3. 5.2. Segmentation

    4. 5.3. Customer Buying Criteria (CBC)

About this course

  • $250.00
  • 43 lessons
  • 9 hours of video content

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